Ableton's Hybrid Reverb tutorial closes with a walkthrough of the device's built-in EQ section, showing how to boost high end, add mid-range presence with an adjustable Q, and shape the low-end slope.
One key detail: the EQ only affects the algorithmic reverb, not the signal feeding into the convolution section. You can also choose to apply it before or after the signal hits the algorithmic reverb, which changes how the tone shaping interacts with the effect.
The bit ends with a dry/wet and in-context comparison on a synth, making it easy to hear how all the reverb shaping translates in a full mix.