H.E.R. explores the process of crafting catchy melodies by emphasizing repetition and variation, using her vocals as the primary tool.
She suggests repeating a phrase to uncover its potential, helping to determine if it could become a verse or chorus. This technique aims to create melodies that are memorable and easy to sing along with, appealing to audiences who enjoy simplicity over complex vocal runs.
H.E.R. advises using voice memos to capture ideas when inspiration strikes.